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About Us

Woman Wearing Jewelry
Loretta "Chick" Johnson Brock
LaChic Gems

LaChic Gems is a distinctive collection of artisan-crafted fine jewelry hand selected to highlight your individuality and unique fashion.

Our collection includes many one-of-a-kind pieces and artistic expressions featuring sterling silver and other fine metals, natural stones, freshwater pearls, and authentic gemstones.

Our singular pieces are created by artisans from around the world, hand crafted with attention to detail that showcases the unique character of each piece.

Offered at prices far below market value.

Our Legacy

LaChic Gems honors Loretta Brock, a legendary entrepreneur, social raconteur, and connoisseur of fine jewelry lovingly known to her wide circle of devoted family and friends as “Chic” (Chick). Loretta was the guiding light behind the Johnnie Brock’s gift shops in St. Louis for decades, and built a citywide reputation for her dedication, boundless energy, and warm welcome for every customer. She succumbed to cancer in 1993 at age 94 but her legacy endures.

LaChic Gems jewelry, featured at Johnnie Brock’s for years, has long been sought after for its exceptional value and unique beauty. We are delighted to now offer “Chic’s” jewelry selections online, maintaining the outstanding quality, value, and the legacy of giving back that it has long been known for.

Giving Back

A portion of every LaChic Gems purchase goes to support the American Cancer Society.

We are blessed to be able to give back to this worthy cause. It's a win-win for all of our friends – both established and new – as well as for all those who benefit from the American Cancer Society’s important work. It is charitable giving that truly sparkles!

Thanks for visiting us. We hope you enjoy “Chic’s” fine jewelry collection. We'd love to hear from you!